http://www.linkingisgood.com Free Social Linking for better results in Search Engine Optimisation and News Mon, 18 Sep 2006 10:28:11 +0000 http://backend.userland.com/rss092 en SearchStatus is a toolbar extension for users of both Firefox and Mozilla, designed for the highly specialised needs of search engine marketers. The toolbar provides extensive search-related information about a site, all conveniently displayed in one discreet and compact toolbar.For every site you visit using Firefox or Mozilla, SearchStatus lets ... http://www.linkingisgood.com/news/search-engine-optimisation/a-new-search-extension-for-firefox-and-mozilla/news-75.html Some Internet marketing managers just don't want hot leads to visit their website. I conclude this after hearing that website owners actually call search engine customer service departments complaining that users are daring to enter sites directly on pages they're most interested in. These callers would prefer search engines ... http://www.linkingisgood.com/news/search-engine-optimisation/deep-linking-is-good-linking-by-jakob-nielsen/news-65.html For quite a while now, observant Google users have noticed that the first search result in Google's organic listings have had some extra links attached to them. The links tend to lead to the most popular sub-pages of a site as a sort of short-cut for searchers. For example, a ... http://www.linkingisgood.com/news/search-engine-optimisation/the-new-google-more-infomation-thingy-revealed-and-how-to-get-it-on-your-site/news-74.html If you are a small business owner serving a local market and you aren't already giving serious thoughts to your plans for local online marketing, you need to get cracking. New forecasts from research group Borrell Associates says that paid search will remain the fastest growing local online advertising category. ... http://www.linkingisgood.com/news/search-engine-optimisation/local-search-dont-keep-putting-it-off/news-73.html The search engines don't "get annoyed" nor do they "black-mark" websites that aren't attempting to deceive them in one way or another, so don't worry about that! Unless you have links to your new domain, the search engines are unlikely to ever index it under your soft launch. The ... http://www.linkingisgood.com/news/search-engine-optimisation/will-a-soft-launch-on-your-new-website-cause-problems/news-72.html As I travel through the Google search engine, there is one element that defines almost all of the top-ranking websites. It's great content. People come online for information and those that offer the best content reap the greatest rewards. Unfortunately, this type of content is hard to come by. ... http://www.linkingisgood.com/news/search-engine-optimisation/great-content-sources-for-your-website-which-will-improve-seo/news-71.html MarketingVox shares the results of a new study conducted by KnowledgeStorm and Universal McCann that focuses on the role of blog content in influencing purchasing decisions of IT professionals. While it should come as no surprise that IT professionals are turning to blogs on a more regular basis to help ... http://www.linkingisgood.com/news/search-engine-optimisation/blogs-play-strong-role-in-influencing-buyers/news-70.html One of my ongoing mantras when it comes to online reputation management is that you've got to rely heavily on that good old-fashioned business idea about treating your customers right. The basic idea is to show them respect, meet their needs and come up with creative new ways to make ... http://www.linkingisgood.com/news/search-engine-optimisation/treating-your-customers-right-online-and-off/news-69.html Much of what little strategy exists in search marketing is aimed towards the first click from a results page (also called a SERP). The position, the messaging and the landing page experience all assume that we've captured that all important first click. But what about the subsequent clicks?. In the ... http://www.linkingisgood.com/news/search-engine-optimisation/tales-of-pogo-sticks-bouncy-serps-and-sticky-pages/news-68.html If there was a Holy Trinity of SEO I would say it would have to be copywriting, usability and links. These three things make up the bulk of any SEO campaign and also hold the most influence as to how a site will rank. But there is one important part ... http://www.linkingisgood.com/news/search-engine-optimisation/seo-holy-trinity-holy-grail-wholly-textbook/news-67.html