Local Search, Don’t Keep Putting it Off
If you are a small business owner serving a local market and you aren't already giving serious thoughts to your plans for local online marketing, you need to get cracking. New forecasts from research group Borrell Associates says that paid search will remain the fastest growing local online advertising category. Local online advertising is expected to grow another 32% to $7.7 billion by 2007, paid local search is expected to account for almost a quarter of spending, making up about $1.8 billion.
Other estimates from the research:
- Localized email advertising will climb 54% to $233 million
- Local banner ads will climb 18.5% to $5.6 billion
- Local search and e-mail will account for half the local advertising market by 2010
- Real estate and automotive ads make up one-third of local advertising
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