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Will a ‘Soft Launch’ on your new website cause problems? - Linking is good

Will a ‘Soft Launch’ on your new website cause problems?

The search engines don't "get annoyed" nor do they "black-mark" websites that aren't attempting to deceive them in one way or another, so don't worry about that! Unless you have links to your new domain, the search engines are unlikely to ever index it under your soft launch. The clock basically starts ticking once they find links pointing to your site — then they start to index it. If they do index the soft-launch page it's no big deal; they'll reindex the new site when it's fully launched once they find a link to it and come crawling. Since the search engines base their rankings on whatever they find on the site at the time that they index it, you shouldn't have any problems.

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September 12, 2006. SEO News.

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